Hi, I'm Rishi Sinha

Head of Marketing,
AI Strategist
& Consultant.

I help businesses grow revenue through SEO, performance marketing, CRM & AI automation — turning fragmented channels into one connected, data-driven growth engine.

EX-HEAD OF MARKETING · B2C · D2C · ECOMMERCE
Rishi Sinha
● 10+ yrs in growth
Fwd AI Marketing Developer
SEM · SEO · CRM
SEOPerformance MarketingCRM & RetentionAI AutomationAnalyticsContent StrategyRevenue OpsB2C & EcommerceD2C GrowthPaid Media
Experience↑
0+
Years across growth & marketing
Latest role↑
0%
YoY revenue growth at Toolsvilla
Industry Buying↑
0%
B2B customer growth
Organic↑
0%
Organic traffic lift (MonotaRO)
About

Marketing isn't about channels. It's a system.

Most teams operate in silos — SEO here, paid there, CRM somewhere else. I connect them into one engine that acquires, converts, retains, and scales.

— Rishi

I'm a growth-marketing leader with 10+ years building scalable acquisition & retention systems across B2C, D2C & Ecommerce. Most recently Head of Marketing at Toolsvilla and AVP — Marketing at Industry Buying, owned by Japan's MonotaRO.

Today I work at the intersection of marketing, revenue, systems & AI — designing automation, multi-agent workflows, and data-driven growth infrastructure for B2B, D2C, and SaaS businesses.

Growth StrategyB2C & D2CEnterprise SEOEcommerceAI AgentsCRM & LifecyclePerformance MarketingMarketing AutomationGA4 · GTM · Looker
Experience

A decade compounding growth.

Six roles, one through-line: building revenue systems across B2B commerce, fintech & iGaming. CLICK ANY ROLE TO EXPAND.

Indian B2B e-commerce marketplace for machinery, tools & industrial supplies for SMBs. Owned the company-wide growth & marketing P&L.

  • Drove 40% YoY revenue growth while improving marketing ROI through cost & channel optimization.
  • Built the Annual Operating Plan (AOP) & quarterly roadmaps; led VC and board-level reviews on funnel and unit-economics metrics.
  • Scaled customer acquisition by 60% across paid, organic, SEO, marketplaces & influencer channels.
  • Improved repeat-purchase rate by 40% via CRM journeys (email, WhatsApp, push) & lifecycle marketing.
  • Introduced dynamic landing pages & CRO frameworks to lift conversion and reduce CAC; defined team KPIs & OKRs.
40%YoY revenue growth
60%acquisition lift
40%repeat-purchase rate

India's largest marketplace for industrial goods, MRO products, tools & equipment — entirely owned by Japan's MonotaRO. Managed ₹1 Cr/month on Google Ads across an 8 lakh+ product catalogue.

  • Increased organic traffic by 70% at MonotaRO and 40% at Industrybuying after major technical & core-update fixes.
  • Onboarded CleverTap, lifting overall CRM by 150% and cutting retention cost by 55%.
  • Grew B2B customers by 200% across overall marketing channels.
  • Built SEO processes & flows; automated internal-linking, content flow (Hex.ai), dynamic pages, HTML validation, crawling & tree-shaking.
  • Authored BRDs for SEO roadmap, SEM feed automation & GA4 across 10+ features; collaborated with 10+ PMs; led a team of 10–16.
200%B2B customer growth
70%organic traffic lift
150%CRM uplift

Integrated CleverTap & SAS RTDM; owned SEO and the end-to-end product for Credit Cards, Loans & Wallet.

  • Drove engagement & app installs, uninstall retention, product enhancement, traffic, PNL & revenue.
  • Managed ₹1.5 Cr/month on Google Ads and initiated the GTM for credit-card onboarding.
  • Built technical & on-page SEO for loan products, EMIs & credit cards; owned the complete E2E customer journey.
  • Defined OKRs & contact policies across SEO, SEM, Email, push, SMS & tele-sales; formulated BRDs for SEO & CRM.
₹1.5Crmonthly media
9team led
3product baskets

Prague-based gaming digital agency with 35+ clients across casinos, crypto & blockchain betting. Led a team of 23 specialists, analysts & executives.

  • Managed a monthly budget of $1M on Google Ads plus affiliations across casino, crypto & betting clients.
  • Controlled CPA & CPL — reduced CPL by 25% and CPA by 18%.
  • Optimized the customer journey & contact policy, improving M1 retention by 25% and M6 by 15%.
  • Improved FTD count by 50% in Q4 and acquisition traffic by 125%; launched AU & SA campaigns.
  • Built crypto community (Telegram, Twitter, webinars), ICO buzz & airdrops; optimized SEO with dynamic/blog pages, SSR & CDNs.
−25%CPL reduced
−18%CPA reduced
+125%acquisition traffic

FlowerAura is a leading gifting e-commerce portal (2M+ monthly users); Bakingo is a premium cloud-kitchen brand. ₹15 Cr budget, a team of 16, and 2000+ campaigns.

  • Owned SEO, SEM & CRM across both brands; grew SEO traffic 10× (FlowerAura) and 7× (Bakingo).
  • Introduced Shopping & DSA campaigns with a 5× order improvement.
  • Revamped on/off-page SEO — −40% bounce rate, +50% session duration, domain authority 34 → 55.
  • Launched Quotes & Wishes pages (organic traffic ~+100%); implemented ASO & app-campaign strategies.
  • Managed multilingual & multinational SEO across geographies.
10×SEO traffic
5×order volume
16team managed

Digital agency serving clients across gifting, e-commerce, edtech, cosmetics, gaming & real-estate.

  • Led SEO & SEM for 30+ projects across e-commerce, BFSI, healthcare & more.
  • Ran SEM reporting, keyword evaluation & daily bid management on Google Ads.
  • Built off-page SEO, backlinks, audits, blog strategies & programmatic SEO.
  • Led ORM, increasing positive results by 80% within a quarter.
  • Automated reporting with advanced Excel (pivots, macros, lookups) & Google Sheet add-ons.
30+projects led
80%ORM positivity
6+industries
My Operating Model

Growth as one connected system.

Every role plugged into the same engine — acquisition, conversion, retention & scale as faces of one connected model, measured end to end. Drag the cube to explore it.

ACQUIRECONVERTRETAINSCALE
01 / ACQUIRE
Acquire
SEO · Ads · Social
02 / CONVERT
Convert
CRO · Funnels
03 / RETAIN
Retain
CRM · Lifecycle
04 / SCALE
Scale
AI · Automation
∞ / SYSTEM
Revenue
Connected growth
DATA / GA4
Measured
Attribution

↻ drag to rotate

Signature Pattern

The Revenue Growth pipeline.

A living funnel diagram — the model in motion. Energy flows down the connectors; each stage lifts on hover. And increasingly, AI runs through every step.

✦AI AUTOMATION LAYERAgents accelerate automation, workflows & scaling at every stage.
AUTOMATIONWORKFLOWSSCALING
1
Acquire
SEO · ADS · SOCIAL TRAFFIC · LEADS · CAC
2
Convert
CRO · FUNNELS CVR · CPL · ROAS
3
Retain
CRM · LIFECYCLE CHURN · LTV
4
Expand
LOYALTY · UPSELL REPEAT · NRR
5
Scale
AI · AUTOMATION EFFICIENCY · GROWTH
ACQUIRE · AUTOMATIONKeyword-clustering & competitor-intel agents plan content at scale.
CONVERT · WORKFLOWAI CRO insights & landing-page analysis surface funnel fixes.
RETAIN · WORKFLOWPredictive segmentation & lead scoring drive lifecycle triggers.
EXPAND · AUTOMATIONAutomated journeys & next-best-offer lift repeat revenue.
SCALE · SCALINGMulti-agent marketing ops run the engine autonomously.
WHAT I DO · IN MOTION
SEOPerformanceCRMAI AgentsAutomationWorkflows
GrowthRevenueRetentionLifecycleAnalyticsStrategy
AcquireConvertRetainExpandScaleCompound
Selected Work

Projects that moved the needle.

A few signature results from across my roles.

SEO analytics dashboard
VIEW CASE →
Enterprise SEO

Indexing at scale, rankings that compound

Technical fixes, internal-linking automation & content flow across an 8 lakh+ catalogue.

+70%organic traffic34→55domain authority
Performance marketing growth chart
VIEW CASE →
Performance Marketing

Tighter spend, better efficiency

CPA/CPL control across casino, crypto & betting clients on a $1M/mo budget.

−25%CPL−18%CPA
CRM retention dashboard
VIEW CASE →
CRM & Retention

Lifecycle automation that retains

CleverTap onboarding & lifecycle journeys (email, WhatsApp, push).

+150%CRM uplift+40%repeat purchase
AI Innovation Lab

What I'm currently building.

Marketing agents, automation systems & growth tooling — live experiments in AI-powered marketing.

BUILDINGA/01

SEO Prompt Generator

Automated SEO workflows & content-generation prompt systems.

BUILDINGA/02

Blog Brief Generator

An AI-powered content briefing engine for editorial teams.

BUILDINGA/03

Keyword Clustering Engine

Automated topical-authority planning at scale.

BUILDINGA/04

AI Marketing Planner

Growth-strategy generation from goals & constraints.

BUILDINGA/05

Multi-Agent Marketing Systems

Autonomous marketing operations & automation workflows.

↗

Collaborate on an AI build

Have an automation idea? Let's prototype it.

Writing & Thought Leadership

Ideas I'm exploring.

01
Why marketing teams should run like connected systems, not silos
GrowthPlaybook
↗
02
Building AI agents that actually do marketing work
AIAutomation
↗
03
SEO in the age of GEO & AI search — what changes, what doesn't
SEOGEO
↗
04
The retention playbook: lifecycle, lead scoring & CRM automation
CRMRetention
↗
Recommendations

What people say.

“
Rishi possesses deep expertise in SEM and social. His ability to solve complex marketing challenges consistently delivers value.
P
Performance Marketing Lead
Recommendation
“
He combines analytical thinking with execution excellence. His understanding of growth & user engagement is exceptional.
G
Growth & Engagement
Recommendation
Get in touch

Let's build something that grows.

Fractional growth leadership, consulting, or an AI marketing build — tell me what you're working on.

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